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's introduction of an investment fund is an important tool to help him out of his predicament, but Lining has to rely on his own efforts to really get out of it,
suffered a slump in performance, Lining recently ushered in a good news, has a wealth of retail operations experience and talent TPG as strategic investors into the capital Lining. TPG will provide strategic and operational support for Li Ning Co's growth and growth, and the positive news sent Lining shares up 21% on the two subsequent trading days.
TPG, the world's leading Private Equity Investment Firm, was founded in 1992 with assets under management of $48 billion. 17 years of investment experience in China and strong resources in the consumer and retail industries. The successful case of TPG had to assist Taiwan invested shoe manufacturers Daphne turnaround transformation. TPG help Daphne improve storage and distribution management, and put forward opinions on operations and supply chain. In the TPG shares after second years, that is 2010, Daphne core earnings increases 2, the stock turnover decreased, the share price increase of more than 2 times.
Although Lining has always been low-key
not for the marriage set a goal, but Lining CEO Zhang Zhiyong said in an interview with the media, want to let everyone see Lining's recovery in 2012 adjustment year. By the end of 2012, Lining will have 1500 sixth generation stores in China, and optimize the stock structure. The situation of preparing for 2012 is obvious. However, such a strong strategic investors can really make the face of Lining revived the domestic trouble and foreign invasion of
?
as the once the first brand of domestic sports apparel, Lining now faces the external situation is more complex. In 2011, the phenomenon of big inventory appeared in domestic brands, and the major domestic sports brands were stranded by inventory, and the whole industry fell into a period of adjustment. Lining peers PEAK previously released data show that the second quarter of 2012 will be ordering order amount orders increased 9.5% compared to the same quarter in 2011, since 2009 this is an increase in the minimum amount of orders for PEAK, PEAK had to order the amount of an increase in more than 20%. Anta sports in the third quarter of 2011 operations also plummeted. Anta's projected data show that same store sales growth declined in the third quarter, while retail side discounts also expanded. There is no doubt that 2012 will be a very bad year for domestic sports brands. In this context, Lining want to get rid of the shackles of the environment, it is obviously difficult to outshine others. Moreover, compared to the old rivals Anta, PEAK, Lining's stock of disease deeper.
Two of
's worries come from the impact of international brands. In the domestic brand zigubuxia, international brands began to force the two or three lines of the city. Although domestic brands from the two or three line of the city accounted for more than 70%~80%, but with the international brand of the sinking, two or three city market channel battle will become more and more fierce, the domestic sports brand under the pressure of competition will be more and more. Back in 2010, Nike, China, and Adidas
in high latitudes when the cool autumn, wool sweater is essential, and Converse will also be in the autumn to warm your feet to protect the wool material, Converse Star Player Ox gray wool material, collocation of the cortex black sideways logo, simple and comfortable.
