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Stephen Curry has apparently become a trend which cannot be halted Under Armour product development around the core elements, but Under Armour knows that blossom everywhere to be far better than a thriving, so in order to pay tribute to veterans day Under Armour released a high-profile new color ClutchFit Drive 2. The use of blue collocation red classic combination of decorative shoes, and the shoe body details and brand Logo by golden ornament, and ClutchFit technology and Micro G shock the blessing of this paragraph also ensures output extraordinary experience, interested friends may wish to pay more attention to.

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Under Armour ClutchFit Drive 2 Veteran Day

2015-11-8 10:07 upload


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Under Armour ClutchFit Drive 2 Veteran Day

2015-11-8 10:07 upload
Stephen, product development, element 00



Chengdu women's shoes chain accelerated

this year, to Chengdu brand road, still, Sheng Xianni and other representatives of brand shoes stores open together, occupied the major shopping district ports. With Hongkong, Shanghai, Guangzhou Daphne hot color, non Ningbo Shu kohlmey foreign brand Vicenza, formed a lively scene of the shoes shops blossom everywhere. As shopping malls, shoes counters by BELLE and other strong brand occupation, many Chengdu shoe enterprises another way, began to direct the way manufacturers enter the domestic market.

consumer: many shoes store

yesterday, live Shudu garden Lin Fei home, see the hot pepper City junction opened a new store named Sheng Xianni, next to another road is the shoe store. Lin Fei discovers, Sheng Xianni's shoe price is between 100-250 yuan. Road shoes still cheaper, the price is between 50-200 yuan. And she went shopping in the shopping mall two days ago, sandals almost all over 300 yuan.

home university gardens of Li Huan also found near the house, hot air, Sheng Xianni, Shu kohlmey three shoe shop is the price war. Li ring picked a pair of Sheng Xianni's fine heel sandals. "Cowhide, the price is only more than 160 yuan.". After buying shoes and a place to go."

sales model: 3 points less than into the mall,

in March this year, 4 Chinese women's shoes brand chain stores opened, the first batch of "Sheng Xianni" brand, just two months, the chain store size expanded to 7.
The reporter saw a
in the Sheng Xianni brand outlets, on the left side of the wall painted China shoes are famous chain store mode is the "factory - consumers"; another wall is painted with a pattern of "shoe manufacturers - distributors - agents - Shopping Mall - consumer".

"the shoes are sold at least 5 times their cost price in the mall, and the direct chain stores omit the middle link, which is only about two times the cost." Chinese women's shoes brand chain stores, the relevant person in charge said. It is understood that, in

National Women's capital brand chain is a marketing platform for Chengdu footwear industry in Wuhou District, and may be introduced later.

market positioning: segment market to avoid vicious competition

Chinese women's shoes brand chain store location, all in the big flow of gold port. And its neighbors, often another brand of chain shoes - Road still. Road shoe last month in the country out of 496th chain stores, is currently the country's largest shoe brand chain stores. "The success of the road, many Chengdu shoes shop provides a sample." The personage inside course of study thinks, later, the brand follows the road to still choose a site, can save a large amount of market investigation fee.

chain store operators get together, opening up, can bring concentration effect, and inevitably form competition. However, Cheng)
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